Lego Group’s Boston office is both playful and sophisticated, incorporating its identity in fresh and subtle ways.
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For 50 years, the Lego Group’s U.S. base was in Enfield, Connecticut; it moved to Boston to expand its capabilities and attract top talent. An inspiring workplace that forged a sense of community was crucial to this strategy. The Lego Group asked Lux Collaborative to help create an office that felt both playful and sophisticated, incorporating its identity in fresh and subtle ways.
The program includes a barista bar, more than 90 casual and formal meeting areas, and unique spaces like a novelty showroom and a creative play lab, where the innovation team explores ideas for new Lego sets.
“This fantastic new LEGO® workspace is an important part of our US investment strategy, fast becoming a talent magnet in this important market.
Niels B. Christiansen, the LEGO Group CEO
The Boston Hub will open up new ways for LEGO colleagues to create, connect, and grow as we continue our mission to inspire and develop the builders of tomorrow across the US.”
Project Team
- Architect
- BDG Architecture + Design